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Is All Mobile Truly Social? By David Berkowitz Five years ago, penning a MediaPost piece that feels like it was written far more recently, I asked, "Is all mobile local?" That question would have been a more fitting title for the column rather than the wonkier one I used, "The Mobile-Local Redundancy," which sounds like a rejected name for a Jason Bourne movie. The question and the column answering it remain relevant, making me wonder if so little has changed in sixty-one months. A very different question probably wouldn't have crossed my mind back then: Is all mobile social? More specifically, is all mobile media inherently shareable through digital social channels, and should that be the case? Continue Reading

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